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iTTi Gloss: Social Business

Thursday, 07 November 2013 iTTi, Innovation & Technology Trends Institute Posted in iTTi Gloss

"Social Business [in the digital arena]. A term describing an organization’s use of any or all of the following elements:
- consumer-based social media and networks (for example, blogs, Twitter, Facebook, Google+, YouTube, Slideshare);
- technology-based, internally developed social networks (such as GE’s Colab or the Cisco Learning Network);
- social software for enterprise use, whether created by third parties (for example, Chatter, Jive or Yammer) or developed in-house; and/or,
- data derived from social media and technologies (such as crowdsourcing or marketing intelligence)".
 
Running a company involves the concentration and coordination of individual efforts, oriented to a series of common enterprise objectives. This implies, at least partially, some kind of collaboration among those individuals; collaboration that could be better performed by mean of “social” tools.
A paradigmatic business process to which such tools are affordable to be applied to is enterprise knowledge management.
This yields to musings such as "will businesses need to orchestrate inner and outer relationships regarding those collaborative tools?".
 
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